Thanks in great part to the strategic position of Tortona — a crossroads between Piedmont, Lombardy, Emilia-Romagna and Liguria — and to the recognised profile attributed to the Barbera wine from Colli Tortonesi, trading began in Milan and Genoa in the 1930s.

From the glass, to the cask, to the bottle. A landmark in the vinery’s evolutionary path was the building in 1957 of the Cantina in Viguzzolo, specifically for producing wines from the local Tortona hills. This was followed, in 1962, with the construction of the most modern winery in Tortona designated for aging and bottling, with the Volpi winery becoming the guiding light of the Colli Tortonesi hills thanks to its selective process of the best grapes in the area, followed up by their vinification, bottling and distribution all over the globe. In the 1970s it became a forerunner by distinguishing its wines with a controlled designation of origin (DOC) certification, synonymous with quality and control.